CNN’s ongoing project ’Parallels’ explores the small changes we can make to improve our health.
At Animade we worked with the creative team at CNN to concept, design and animate these animations about keeping hydrated. You can check out the final result at CNN’s site over here.
All of the animations needed to reflect the two opposing parallels of being hydrated and dehydrated, so there was lots to think about when designing.
The top and bottom parts of the animations had to work together visually while also communicating the message clearly.
All in all a fun challenge and a project I loved working on.
My Role Art Direction and Animation
Creative Direction Ed Barrett
Additional Animation Frida Ek